Hi, I'm Andrew.
I'm a creative guy based in Seattle. This website is a small, perpetually outdated sample of my work.
I'm the Director of Marketing at HaptX. HaptX might be the coolest startup in the world, and I get to help tell their story. I can't think of a job I'd rather have.
I'm always interested in meeting people, learning new things, and exploring how I can contribute to creative projects. Feel free to say, "Hi." You can find me on Twitter, LinkedIn, and Instagram, or email me: andrew [at] andrewmitrak.com.
Latest blog posts:
At HaptX, our team is celebrating a momentous 2017. We closed the year with a bang, retiring the AxonVR moniker in November and adopting a new name: HaptX. With this change came the reveal of our new product, HaptX Gloves, a set of haptic gloves capable of producing realistic touch feedback.
The best resolutions change our habits. Habits are the things we do by default without even thinking. They’re the patterns that shape our lives. Habits take time and repetition to form. If you develop a good habit by tackling a New Year’s resolution, you’ll be better off in the years ahead.
Inspired by avid readers like Bill Gates and Mark Zuckerberg, I set a goal of reading 50 books for 2017. I wound up reading 43. While I’m somewhat disappointed I didn’t make it to 50, I’m proud of the volume that I read and the habit that I formed.
AxonVR’s name change to HaptX coincides with the announcement of our first product: HaptX Gloves. You can see a prototype of them in this snazzy new video. The prototype delivers an amazing experience you need to feel to believe. We’ve shared the gloves with a lot of companies already, and we’re excited to demo the technology for more businesses to learn how they plan to use HaptX Gloves to reinvent work, training, and entertainment in virtual reality.
Given the talk about #fakenews, I've been thinking about Errol Morris' book Believing is Seeing. It's a brainy meditation on truth in photography. He spends the first third of the book analyzing Roger Fenton's photographs of the Crimean War. In particular, Morris dissects whether Fenton staged the cannonballs in The Valley of the Shadow of Death.
Three years ago, I created "This is not a video" as my final project for the "Leadership Through Story and Communities" course in UW's MCDM program. I delivered this essay as a written component of the project. I wrote it while I was still editing the video together.
Green Lake park is a go-to hangout for Seattleites in the summer. I live nearby and run the 3-mile loop around the lake most days. As I run, I crisscross my way through dog walkers, stroller pushers, and Frisbee throwers. This weekend, I dodged a new breed of Green Lake visitor: Pokémon GO players.