Creative Portfolio

Brand identity...



HaptX Brand Book Cover

HaptX Brand Book.


Download the PDF here.


Sundance Film Festival 2018

HaptX was an official selection of Sundance 2018. I created a poster series for the event. Each poster features an interaction that users will experience within our VR content. We used these to make a distinctive space within our theater. We posted them through Park City, shared them on social media, and gave a limited number as handouts to people who did our experience on opening weekend. We went on to use these posters as branding for our office space.


Art direction

The real world merges with the virtual world. These frames animate along with key selling points on

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I joined AxonVR as the first marketing hire. We had a lot of work to do.

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The AxonVR Brand Book codifies our visual identity, positioning, and messaging. You can download a PDF here.

Launching an e-commerce business: Mustard and Co.

Creating a product: The Five Flavor Gift Set

Refining a visual identity: Russell Investments