I completed another quarter at UW's CommLead program. This quarter's class: Communication through Digital Media and Networks. The first week, we split into groups to prepare a 40 minute presentation + Q&A session to be delivered during the final class period.
Our task: to envision the future of communication technology. We chose to be part of EvergreenHealth, a health care provider based in Kirkland, Washington. We proposed to invest in mobile, wearable, and implantable technologies to better engage with our patients. To illustrate how this would work, four team members played a character. Three patients and a doctor. We made a video to introduce the test and the characters.
The video was well-received by the class, thanks in large part to the great performances of the team members. They did a tremendous job of selling their roles. There was some interest in how the video was produced, so I'll detail some of this here.
I wrote the first draft in 30 minutes, and focused on establishing the persona of each character. Each actor refined his or her lines while we filmed.
We filmed for only three hours. I used a single 7D camera, and Zoom H4N audio recorder. We primarily used a Canon 24mm f/1.4 prime lens, and a Canon 24-105mm f/4 zoom. Weather was a perfect cloudy day, so the sky is a giant soft box. This allowed us to use only natural light. Which saved a considerable amount of time.
I edited in Premiere. This took about 4 hours. All music is taken from the Vimeo music store. We followed Evergreen's brand guidelines as much as possible to make it seem official.
We digitally scaled some interview footage to avoid jump cuts. In retrospect, I wish I would have used a second camera for the Dr. Russell interview, and shot more B-roll of her. However, the video accomplished what it needed to: it introduced the characters, the conflict, the beta test, teased the technologies, and had a balanced tone of professionalism and comedy. I was really lucky to have such a great team to work with on this one.
Hope you enjoy the video. Let me know what you think!