3 industry insights from Comic-Con 2014

San Diego Comic-Con International is the pop culture Mecca. Each year, about 130,000 nerd-pilgrims attend to geek out on their favorite franchises. The entertainment industry seizes on Comic-Con as an opportunity to market to this core fan base, and build buzz for their upcoming releases.

I spent three days at this year's Comic-Con as part of an independent study project with Rob Salkowitz. The goals: to observe how the entertainment industry engages with its core fan base, to study how the biggest franchises leverage transmedia storytelling, and most importantly, to film interviews with comic industry professionals.

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