San Diego Comic-Con International is the pop culture Mecca. Each year, about 130,000 nerd-pilgrims attend to geek out on their favorite franchises. The entertainment industry seizes on Comic-Con as an opportunity to market to this core fan base, and build buzz for their upcoming releases.
I spent three days at this year's Comic-Con as part of an independent study project with Rob Salkowitz. The goals: to observe how the entertainment industry engages with its core fan base, to study how the biggest franchises leverage transmedia storytelling, and most importantly, to film interviews with comic industry professionals.Read More