My interview with David Aaker, AKA "The Father of Modern Branding"

It was an honor to speak with David Aaker for A History of Marketing: David Aaker: "The Father of Modern Branding"

Dave is renowned marketing professor, author, and consultant who has revolutionized the way we think about brands. He's also the author of several seminal works, including "Managing Brand Equity" (1991) and "Building Strong Brands" (1996).

Dave shared a nice LinkedIn post about his experience on the show.

More at marketinghistory.org.