My conversation with Guy Kawasaki

Episode 2 of A History of Marketing is up: Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

Guy Kawasaki shares stories from launching the Macintosh, Apple’s “1984” and “Think Different” campaigns, and the history of marketing evangelism.

Guy shaped the field of marketing by popularizing the idea of evangelism marketing. Today, there are more than 10,000 technology, brand, and product evangelists on LinkedIn, and that wouldn't have happened without Guy.

Guy worked at Apple during some of their most pivotal moments, so he shares an insider's perspective go-to-market strategies and iconic marketing campaigns.

This article features our video interview and audio podcast versions as well. The transcript of the conversation includes links and videos to sources I came across while prepping for this interview, like the original Macintosh Product Introduction Plan – the internal marketing and communications strategy used internally by Apple in late 1983.

Guy shared about his experience on his LinkedIn feed

Find more at marketinghistory.org.