Hi, I'm Andrew.
This website is a small, perpetually outdated sample of my work. Check out my portfolio to see what I do.
I'm the Director of Marketing at HaptX. HaptX might be the coolest startup in the world, and I get to help tell their story. Check out HaptX on their website, Twitter, LinkedIn, Facebook, YouTube, and Instagram.
I'm always interested in meeting people, learning new things, and exploring how I can contribute to creative projects. Feel free to say, "Hi." You can find me on Twitter and LinkedIn or email me: andrew [at] andrewmitrak [dot] com.
It’s not every day that the wealthiest person in the world tries your product and Tweets about it. We shared the Tactile Telerobot with Jeff Bezos at Amazon re:MARS in June 2019. News about his demo hit the front page of Reddit, with coverage from GeekWire, Newsweek, VRScout, Business Insider, VentureBeat, IEEE Spectrum, and Bloomberg.
“The star of the expo was a tactile touch device built by HaptX and Shadow Robot. When CEO Jeff Bezos roamed the conference floor, this is the demo he did.” - Julie Bort, Business Insider
The Tactile Telerobot is the world’s first haptic telerobotic system that transmits realistic touch feedback to an operator located anywhere in the world. HaptX Gloves let you control robotic hands and let you feel what the robots touch. HaptX developed The Tactile Telerobot in collaboration with Shadow Robot Company, SynTouch, and All Nippon Airways / ANA Avatar.
In May of 2019, I visited Dr. Sandra Rodriguez at MIT Open Doc Lab to give two lectures on touch, the landscape of haptic feedback technologies, and HaptX’s approach to simulating touch in virtual reality.
I was invited as part of the 2019 Hacking XR Speaker Series, which also included speakers from Facebook/Oculus, Johns Hopkins, and filmmaking legend Douglas Trumbull.
Latest blog posts:
Curated by Phi and New York's Future of StoryTelling (FoST), The New Storytellers conference is gathering creative leaders to explore how storytelling is evolving in the digital age.
This blog was originally published to haptx.com/telerobots. I witnessed history as my colleagues collaborated with a global engineering team to build a haptic telerobotic straight out of SciFi. It was an honor to tell this story: traveling to Tokyo to pitch our technology, capturing pictures and video, brainstorming demo content, writing our blog post, and successfully pitching our story to WIRED.
This week I’m heading to CES, the trade show featuring latest gadgets and gizmos galore. The expo will be chock-full of the latest in VR, AR, gaming, drones, and voice-assisted toilets.
While I look forward to seeing what CES has to offer, my technology wish for 2019 isn’t a piece of shiny new hardware. My hope for 2019 is that our leading technology companies communicate their practices and policies with more transparency.
Outside of experiencing HaptX Gloves first-hand, we’ve found that video is the best medium to communicate how they feel, what they enable, and why they’re special.
We didn’t expect producing this video would be such a fascinating undertaking. In this blog, we’ll take you behind the scenes of how we overcame unfamiliar software challenges, smashed UFOs in our office, demoed to celebrities, and edited together 62 seconds of footage that we’re proud of.
I thought that April 5th would be a typical Wednesday morning, but then I opened my email. My heart sank as I read the subject line: “FW: Taser changes name to Axon…”
At HaptX, our team is celebrating a momentous 2017. We closed the year with a bang, retiring the AxonVR moniker in November and adopting a new name: HaptX. With this change came the reveal of our new product, HaptX Gloves, a set of haptic gloves capable of producing realistic touch feedback.
The best resolutions change our habits. Habits are the things we do by default without even thinking. They’re the patterns that shape our lives. Habits take time and repetition to form. If you develop a good habit by tackling a New Year’s resolution, you’ll be better off in the years ahead.