My conversation with Larry Tye about Edward Bernays

The fifth episode of "A History of Marketing" is live here: Larry Tye on Edward Bernays: "The Father of Public Relations"

This story is among the reasons I wanted to start this podcast. Edward Bernays isn't a household name, but he should be.

Larry Tye is author of the definitive Bernays biography, "The Father of Spin." It's a fascinating conversation, packed with lessons in marketing and public, with surprising history throughout.

We discuss how Bernays:

• Popularized his uncle, Sigmund Freud, in America.
• Made bacon a breakfast staple.
• Boosted book sales by promoting bookshelves in homes.
• Engineered a propaganda campaign for United Fruit Company that led to a CIA-backed coup in Guatemala.

More at marketinghistory.org