My conversation with Jag Sheth

Episode 7 of "A History of Marketing" is up: Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

Dr. Jagdish Sheth is a marketing legend and it was an honor to speak with him. A few of his amazing accomplishments:

Jag has published more than 300 research papers and over 30 books.

He’s the namesake of the Jagdish Sheth School of Management.

He's a recipient of the Padma Bhushan—the third-highest civilian honor awarded by the Government of India.

In our conversation, we dive into the influence of psychology on marketing, Jag’s contributions to consumer behavior, the evolution of marketing theory, and Sheth’s incredible life and career.