Jan 2026 Ten Ways The Beatles Transformed Music Marketing One of the greatest hacks of hosting a podcast is that it creates an opportunity

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Jul 2025 My documentary on the life and legacy of Wroe Alderson "A History of Marketing" is an interview show. This makes it easy to

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Mar 2025 My conversations with Sergio Zyman, CMO of Coca-Cola “Marketing is about selling more stuff to more people more often for more money more

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Mar 2025 My conversation with Dr. Robert Cialdini, author of "Influence" This week, I’m thrilled to share my conversation with Dr. Robert Cialdini, AKA “The

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Feb 2025 My conversation with V. Kumar How did marketers measure the effectiveness of ads before digital marketing existed? How did Coca-Cola

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Feb 2025 My conversation with Jag Sheth Episode 7 of "A History of Marketing" is up: Dr. Jagdish Sheth: Buyer

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Feb 2025 My interview with Shelley Spector, Founder of The Museum of Public Relations Episode 6 of "A History of Marketing" is available today. Shelley Spector: Early

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Feb 2025 My conversation with Larry Tye about Edward Bernays The fifth episode of "A History of Marketing" is live here: Larry Tye

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Jan 2025 My interview with David Aaker, AKA "The Father of Modern Branding" It was an honor to speak with David Aaker for A History of Marketing: David

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Jan 2025 My chat with Mark Tungate on Advertising History "A History of Marketing" Episode 3 is now live: Mark Tungate: Advertising History

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