AxonVR // Brand Guidelines + Visual Identity

When I joined AxonVR as their first marketing hire, I had a lot of work to do. After a few months of planning our marketing efforts and learning about the space, we developed and articulated a brand identity.

The AxonVR Brand Book codified our visual identity, positioning, and messaging. It enabled the brand to scale to the rest of the company and to third-party vendors.

You can download a PDF here.

AxonVR Brand Book.jpg

Artwork and images

Part of the AxonVR brand was developing a distinctive visual style. We focused on full-body experiences and interactions related to the hands. We used fine particles like powder, film grain, and small stars to convey a sense of precision. We flooded these images with cyan and magenta to make them distinctively look like “AxonVR.”