In the month preceding our HaptX Gloves Development Kit announcement, we demoed and interviewed with several journalists under embargo. On launch day TechCrunch, Axios, VentureBeat, GeekWire, Road to VR, Forbes, Upload, VR Scout, and VR Focus wrote first-hand accounts of experiencing our gloves. We also shared HaptX Gloves with leading virtual reality influencers, and encouraged them to share their experience on our launch day.
We executed a bicoastal launch with two simultaneous events: The Future of Storytelling Summit in New York City and the GeekWire Summit in Seattle.
All of this activity worked together to build a critical mass, raising awareness and driving demand for the HaptX Gloves Development Kit.