HaptX // Nissan Announcement at SXSW 2019

HaptX teamed up with Nissan to enhance their vehicle design process. Nissan designers use HaptX Gloves to touch and interact with 3D models virtually, enabling immersive design reviews that would previously require costly full-scale physical prototypes.

With the HaptX team at SXSW.

With the HaptX team at SXSW.

I orchestrated our partnership announcement at SXSW 2019, where HaptX was a finalist for the SXSW Innovation Award. We debuted new VR content featuring the Nissan Leaf and Nissan IMS vehicles. The partnership received great coverage from Digital Trends, VentureBeat, and VRScout.

I shot and edited a video to show our design tool in action.

SXSW Poster Series

We branded our demo booth with the following posters that describe our vision, our technology, and our Nissan partnership.