HaptX // DK Launch: PR + Influencers

HaptX co-founder Dr. Bob Crockett presenting at the GeekWire Summit in Seattle to support the launch of the HaptX Gloves Development Kit.

HaptX co-founder Dr. Bob Crockett presenting at the GeekWire Summit in Seattle to support the launch of the HaptX Gloves Development Kit.

In the month preceding our HaptX Gloves Development Kit announcement, we demoed and interviewed with several journalists under embargo. On launch day TechCrunch, Axios, VentureBeat, GeekWire, Road to VR, Forbes, Upload, VR Scout, and VR Focus wrote first-hand accounts of experiencing our gloves. We also shared HaptX Gloves with leading virtual reality influencers, and encouraged them to share their experience on our launch day.

We executed a bicoastal launch with two simultaneous events: The Future of Storytelling Summit in New York City and the GeekWire Summit in Seattle.

All of this activity worked together to build a critical mass, raising awareness and driving demand for the HaptX Gloves Development Kit.

HaptX Gloves Development Kit Launch: Press Coverage

“I have tried several other VR gloves, and this is definitely the most complete solution.”

“I have tried several other VR gloves, and this is definitely the most complete solution.”

“It was surreal… the feeling was more fine-grained in terms of sensations”

“It was surreal… the feeling was more fine-grained in terms of sensations”

“In the short preview I was able to experience, you couldn’t help but think about where realistic and immersive haptic technology is headed in the future.”

“In the short preview I was able to experience, you couldn’t help but think about where realistic and immersive haptic technology is headed in the future.”

HaptX Gloves Development Kit Launch: Influencer Support

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