It's not an exaggeration to say that the latest wave of VR started because of the Sundance Film Festival. Oculus founder Palmer Luckey interned with the Sundance Institute when he was in college, and the first Rift prototype made its debut at Sundance 2012.
New Frontier, the VR program at Sundance, contacted us mid-2017. They select a dozen or so art pieces, and select one new technology to showcase each year. I lobbied hard to make sure HaptX would be the featured technology for 2018. We succeeded.
When HaptX debuted two pieces in the program, and I sought to maximize our marketing impact to elevate our startup to new heights.
As a former filmmaker, it was a dream come true to be listed as a lead artist on our project. I scripted the story of our glove demo, and had a creative hand in our thermal demo content. That said, everyone in the company deserved a credit.
First VR hardware debut since Oculus
The HaptX Glove marked both the public premiere of the haptic glove and the first hardware product to debut at The Sundance Film Festival since the Oculus Rift in 2012. Our glove, along with the image I created was on the front page of Variety, Criterion, and Sundance.com. The Verge listed us among the best of the fest. CNET raved about us. Leading VR outlets covered our glove. Voices of VR interviewed Jake Rubin (CEO) and Joe Michaels (CRO) of HaptX. CNET gave us a stellar review. We earned new investors and business development leads.