Russell Investments' CEO asked our team a snazzy new brand video just weeks before a conference. Our go-to video agencies were unavailable, even though we had a $100K production budget. I saw an opportunity.
I lobbied our Creative Director for us to do this video in-house. I would direct and edit the video, and work with one of our art directors on motion graphics. I assembled a production team, and co-wrote and directed the video, keeping the total budget below $30K. We met our deadline, and it was used at Russell's conferences over the next 15 months.