HaptX Series A

Announcing HaptX Series A fundraising of $12M

I drafted HaptX’s Series A press release, which we published on December 19, 2019. We coupled the $12M fundraising news with a strategic partnership announcement with Advanced Input Systems. I used the playbook of bundling two pieces of news together to make a bigger splash. I employed this strategy in several of our news beats, including our SXSW Innovation Award + Nissan Partnership and our rebrand + product announcement. We used this press release to announce HaptX’s presence at CES 2020, where we’d debut the Converge Robotics Group’s telerobot and demo HaptX Gloves. HaptX went on to win Best of Show from Upload at CES.