NotebookLM helps me unlock an additional 3-5 hours a week of research time for each interview I conduct for “A History of Marketing.” It's become an invaluable research assistant for me. Here’s how I use it: I plug in YouTube videos, PDFs, and other web articles about

“Marketing is about selling more stuff to more people more often for more money more efficiently. That's what marketing is.” - Sergio Zyman This week marks a small milestone: The 10th episode of "A History of Marketing." So I'm doing something special: my first

Google AI Studio and Gemini are my go-to tools when it comes to transcribing podcast interviews and formatting them so they’re worthy of a blog post and newsletter. Here is my exact workflow, with the prompts I used for my most recent podcast. I upload the MP3 to Google

This week, I’m thrilled to share my conversation with Dr. Robert Cialdini, AKA “The Godfather of Influence.” Few people have shaped my perspective of marketing and persuasion as much as Dr. Cialdini. I’ve returned to his 1984 book “Influence” again and again. It’s among the books I

How did marketers measure the effectiveness of ads before digital marketing existed? How did Coca-Cola first calculate their Customer Lifetime Value of a Coke consumer (and how did theirs compare to Pepsi's)? How do you prove to CEOs that marketing is an investment, not an expense? Marketing legend

Episode 7 of "A History of Marketing" is up: Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory Dr. Jagdish Sheth is a marketing legend and it was an honor to speak with him. A few of his amazing accomplishments: Jag has published more than 300

Episode 6 of "A History of Marketing" is available today. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field This week, I speak with Shelley Spector, Founder of the Museum of Public Relations. We use the Museum of Public Relations as a lens to explore PR&

The fifth episode of "A History of Marketing" is live here: Larry Tye on Edward Bernays: "The Father of Public Relations" This story is among the reasons I wanted to start this podcast. Edward Bernays isn't a household name, but he should be. Larry

The Google Books Ngram Viewer is a fun and insightful tool that shows how often words appear in a massive database of digitized books. It's not a perfect measure, but it's great for spotting trends and getting a sense of when terms gained popularity.Here’s

It was an honor to speak with David Aaker for A History of Marketing: David Aaker: "The Father of Modern Branding" Dave is renowned marketing professor, author, and consultant who has revolutionized the way we think about brands. He's also the author of several seminal works,

"A History of Marketing" Episode 3 is now live: Mark Tungate: Advertising History from Ancient Pompeii to Today This time my guest is journalist and author Mark Tungate. Mark’s book "Adland: A Global History of Advertising" tells the story of the most influential people and

Episode 2 of A History of Marketing is up: Guy Kawasaki: The Remarkable Rise of Evangelism Marketing Guy Kawasaki shares stories from launching the Macintosh, Apple’s “1984” and “Think Different” campaigns, and the history of marketing evangelism. Guy shaped the field of marketing by popularizing the idea of evangelism

Episode 1 of "A History of Marketing" is up: Dr. Philip Kotler: 'The Father of Modern Marketing' Dr. Kotler was the first person I reached out to when envisioning this podcast, and the opportunity to learn from him has already made this journey incredibly rewarding. His

"A History of Marketing" is a weekly podcast that explores the strategies and stories behind marketing's defining moments. It features interviews with top marketing academics, CMOs, and historians.

Adventures with haptic gloves, telerobot hands, Wired Magazine, a Japanese airline, Shaq, Adam Savage's Tested, and the richest person in the world.

As an aspiring filmmaker, getting into Sundance was my dream. It wasn't until I joined a VR startup as their Director of Marketing that I got in.

As Director of Marketing for HaptX, I was their de facto PR lead. Perhaps because I didn't know any better, I took a bunch of big PR swings and earned positive media coverage from both niche VR trade publications and some of the most widely read news outlets

In May of 2019, I visited Dr. Sandra Rodriguez at MIT Open Doc Lab to give two lectures on touch, the landscape of haptic feedback technologies, and HaptX’s approach to simulating touch in virtual reality. I was invited as part of the 2019 Hacking XR Speaker Series, which also

The year was 2018, and the Ready Player One movie was set to premiere in the spring. Not long before, no one had ever heard of “haptic gloves.” Now they were front and center of the poster for Steven Spielberg’s latest blockbuster. Destin Sandlin, the YouTuber behind Smarter Every

Before HaptX was the VR glove and robotics company, it was called “AxonVR” and we had a vision to build fully-immersive, full-body VR. I co-created and edited a company vision video as a fundraising tool. It was unlisted on Vimeo, until someone called VRGamingFan published it to YouTube. The video

Hi, I’m Andrew. I am a marketer from Seattle. I work at Google, where I market Workspace to SMBs and Startups. I'm also the creator and host of the podcast, "A History of Marketing."