My conversation with Jag Sheth Episode 7 of "A History of Marketing" is up: Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory Dr. Jagdish Sheth is a marketing legend and it was an honor to speak with him. A few of his amazing accomplishments: Jag has published more than 300
The first month of "A History of Marketing" I started publishing “A History of Marketing” one month ago. Since then, the podcast has been downloaded or streamed 6,612 times. (It's not topping the Spotify charts any time soon, but it's not a bad start for a hobby podcast on a niche topic that&
My interview with Shelley Spector, Founder of The Museum of Public Relations Episode 6 of "A History of Marketing" is available today. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field This week, I speak with Shelley Spector, Founder of the Museum of Public Relations. We use the Museum of Public Relations as a lens to explore PR&
My conversation with Larry Tye about Edward Bernays The fifth episode of "A History of Marketing" is live here: Larry Tye on Edward Bernays: "The Father of Public Relations" This story is among the reasons I wanted to start this podcast. Edward Bernays isn't a household name, but he should be. Larry
Google Books Ngram Viewer and the language of marketing The Google Books Ngram Viewer is a fun and insightful tool that shows how often words appear in a massive database of digitized books. It's not a perfect measure, but it's great for spotting trends and getting a sense of when terms gained popularity.Here’s
My interview with David Aaker, AKA "The Father of Modern Branding" It was an honor to speak with David Aaker for A History of Marketing: David Aaker: "The Father of Modern Branding" Dave is renowned marketing professor, author, and consultant who has revolutionized the way we think about brands. He's also the author of several seminal works,
My chat with Mark Tungate on Advertising History "A History of Marketing" Episode 3 is now live: Mark Tungate: Advertising History from Ancient Pompeii to Today This time my guest is journalist and author Mark Tungate. Mark’s book "Adland: A Global History of Advertising" tells the story of the most influential people and
My conversation with Guy Kawasaki Episode 2 of A History of Marketing is up: Guy Kawasaki: The Remarkable Rise of Evangelism Marketing Guy Kawasaki shares stories from launching the Macintosh, Apple’s “1984” and “Think Different” campaigns, and the history of marketing evangelism. Guy shaped the field of marketing by popularizing the idea of evangelism
My conversation with Phil Kotler, AKA "The Father of Modern Marketing" Episode 1 of "A History of Marketing" is up: Dr. Philip Kotler: 'The Father of Modern Marketing' Dr. Kotler was the first person I reached out to when envisioning this podcast, and the opportunity to learn from him has already made this journey incredibly rewarding. His
My new podcast: A History of Marketing "A History of Marketing" is a weekly podcast that explores the strategies and stories behind marketing's defining moments. It features interviews with top marketing academics, CMOs, and historians.
Going viral with Jeff Bezos and giant robot hands Adventures with haptic gloves, telerobot hands, Wired Magazine, a Japanese airline, Shaq, Adam Savage's Tested, and the richest person in the world.
I gave up filmmaking, then got selected for Sundance As an aspiring filmmaker, getting into Sundance was my dream. It wasn't until I joined a VR startup as their Director of Marketing that I got in.
PR Wins for HaptX: Wired, WSJ, TechCrunch, Axios, and More As Director of Marketing for HaptX, I was their de facto PR lead. Perhaps because I didn't know any better, I took a bunch of big PR swings and earned positive media coverage from both niche VR trade publications and some of the most widely read news outlets
Guest lecture at MIT for the Hacking XR Speaker Series In May of 2019, I visited Dr. Sandra Rodriguez at MIT Open Doc Lab to give two lectures on touch, the landscape of haptic feedback technologies, and HaptX’s approach to simulating touch in virtual reality. I was invited as part of the 2019 Hacking XR Speaker Series, which also
Hitting YouTube's front page with Smarter Every Day The year was 2018, and the Ready Player One movie was set to premiere in the spring. Not long before, no one had ever heard of “haptic gloves.” Now they were front and center of the poster for Steven Spielberg’s latest blockbuster. Destin Sandlin, the YouTuber behind Smarter Every
How AxonVR's fundraising video hit YouTube's home page Before HaptX was the VR glove and robotics company, it was called “AxonVR” and we had a vision to build fully-immersive, full-body VR. I co-created and edited a company vision video as a fundraising tool. It was unlisted on Vimeo, until someone called VRGamingFan published it to YouTube. The video
Welcome to my website Hi, I’m Andrew. I am a marketer from Seattle. I work at Google, where I market Workspace to SMBs and Startups. I'm also the creator and host of the podcast, "A History of Marketing."